Blog #6

The key points that Jenkins mentions were about convergence, black box, and participatory culture. I think its interesting how Jenkins talks about how players are becoming participators and participators are becoming players now.  There is no one sole role for each. Basically thats participatory culture.  Each of us can have our own say, opinion, way we view things and help each other.  In media today there is no black box now, we are moving towards convergence. Uniformity if you will with different characters, kind of like how Weingberger talked about the miscellaneous. For example you can be a writer, a publisher, a spectator, and more on the web.  The internet is not a black box or a delivery technology.  It is the understanding that all media is always changing, its right in front of us on the internet.  The way marketing, communication, and other technologies is changing, he talks about how we have to keep up.  And for the businesses who don't want to try and stay in the game, they will be left in the dust.  This new folksonomy is the future. Whether or not we are ready for the change is clear. We are not, but it will take some time and he talks about how we have the choices to sort through these many uncertainties.

Splashy pants story was crazy haha, and I always wear old spice, even before the commercials =)